![]() We are an online classifieds marketplace for everyone who wants to play a part in sustainable action. "With Kleinanzeigen, people are able to get access to a broad inventory of second-hand goods but also give products a second life, and reduce the environmental impact. Along with our new brand identity, the new Kleinanzeigen app includes new and improved functionality that caters to our customer’s needs.”īy leveraging technology in its marketplaces, Adevinta’s digital brands support the circular economy. The new, shorter brand name is also a statement: Kleinanzeigen remains Kleinanzeigen, with one exception: we’re getting better at providing a more responsible alternative to traditional e-commerce experience. Paul Heimann, CEO of Kleinanzeigen and Head of the Re-Commerce Vertical at Adevinta, says: “This is a natural transition after the acquisition of eBay Kleinanzeigen by Adevinta. The green "K" symbolises sustainable trade and the circular economy, which are core to Adevinta’s DNA. ![]() The name change, first announced in July 2022, has now become a reality: Kleinanzeigen is starting a new chapter, introducing a new logo and a new brand identity. Germany’s leading classifieds marketplace launches new brand identityīarcelona and Berlin, – eBay Kleinanzeigen, Adevinta’s leading online classifieds marketplace in Germany, has rebranded to Kleinanzeigen following its acquisition by Adevinta in 2021. ![]()
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